Problem Solvers.
Driven by Data. Powered by People.

Turning complex retail data into clarity and action for CPG brands and suppliers.

Let's Talk Data

Our Story

Founded in 2009, mOOkstr helps businesses tackle complex challenges with practical, innovative solutions - driving meaningful impact for over sixteen years.

Our Mission

We empower clients with data-driven strategies that are clear, actionable, and aligned with real-world goals.

DOYA Exceed?

Do you do what you say, when you say - and then a little extra? That's our standard. It's how we build trust, deliver value, and keep clients coming back.

Experts Committed to your Success

Heath Wilson

CEO & Founder

John O'Connor

Chief Analytics Officer & Partner

Jenny Baker

Chief Financial Officer

Tim Dabney

Chief Information Security Officer

Brad Zaeske

Chief Technology Officer

Zach Swearingen

BI Developer & Account Manager

Nick Taylor

Business Development

William Mendoza

Developer

Joe Roybal

Developer

Mitchell Sharp

AI Developer & Engineer

David Byrd

Developer

Karin McConnell

Analyst & BI Developer

What Sets Us Apart

Fast, Actionable Insights

Ready-to-use analytics from day one.

16+ Years of Experience

Proven expertise helping suppliers and agencies grow.

Custom Solutions

We tailor our tools, dashboards, and models to fit your exact needs.

Strategic & Scrappy

No red tape, no fluff - just smart, focused work that gets results.

Ready to Turn Your Data into Action?

Deliver insights your team can use from day one - clear, reliable, and aligned to the decisions that matter most.

See How We Can Help