To build a technology holding company made up of passionate, innovative, and ridiculously talented entrepreneurs that bring ideas to life for our clients, startups, and ourselves.


DOYA Exceed?

Just one thing to remember. One core value that drives us daily. DOYA Exceed: Do you do what you say you’re going to do, when you say you’re going to do it? And then Exceed expectations.

You'll hear us say:
Less Talky, More Doey.
Did that go the way you thought it would?
It’s not arrogance if it’s true.
Allow your people to fail, not be failures.
Work Hard, Play Hard

We’re a work hard, play hard culture. It’s important to take time to have fun and recognize those that exceed. Fun Fridays, disconnected vacation bonuses, and the DOYA Exceed wheel reminds us to take a little time to recharge.


Model Product Team Growth


After 16+ years working for companies like Walmart, UPS, and Tyson, it was time to stop talking and start doing. With a goal oriented mindset, a thirst for knowledge, and a desire to mentor and nurture, a new business model was born where a simple culture emerged. The goal was INTERNALIZED and it was time to put IDEAS into ACTION. It was time to DOYA Exceed...


With a business model and culture in place, it was time to DISCOVER what products to take to market? What ideas to pursue? Fueled by experience, passion, and innovation as well as driven by good ole fashion stubborn persistence, technology based products started coming to market: vPrac, RetailSync, StoreVis, and Prodavision. During this time revenue started trickling in allowing us to start nurturing a team as well as find partners and leaders needed for future, sustainable growth.


After 6 years of grinding and building a crazy talented team, it was time to EVALUATE and focus on our mission. While the goal has never changed, we’ve had to be flexible in that pursuit. Admittedly goal diffused at times and perhaps biting off more than we can chew, it was time to backlog some ideas and get focused.


With RetailSync and our consulting divisions established and a projected revenue growth of 200% over the next 3-5 years, it’s time to take ACTION on the next big thing. mOOkstr will never stop grinding and innovating.